Who Does Your Selling When You’re Not Available? Your Sign!
You’ve invested countless hours in your business. You’ve worked hard to cultivate a steady base of returning clientele, hired a sales team to bring in new business, and worked hard to train and motivate your staff. These are all important and necessary aspects of running a successful business. However, when your salespeople have gone home for the day, the phones are turned off, and training has concluded, what will help you bring in new customers? The answer is simple: your sign.
Your sign says a lot about what your business is and what it stands for. The right sign will reflect your company’s brand and evoke the desired response from a potential client or customer. The response should be positive and inspire them to want to learn more about your company and, in the end, spend money on your product or service. If your sign is done well, it should be well-lit, easy to read, and include your logo.
If you have a small marketing budget, signs can be an excellent, cost effective option. A sign that is creative and designed with the audience in mind will remain in use for many years down the road. Sales teams, online ads, and other marketing strategies are great to have in place, but signage is necessary and one of the most efficient ways to catch the attention of passersby and make an impression.
How Great Branding Works
Let’s consider a few scenarios: you’re walking down the road and a bright, creative sign catches your eye. It’s a business that piques your interest, so you make a mental note to check out the website when you return to your computer to see what exactly they offer.
Next scenario: imagine that you’re driving down the road and a business has a dilapidated sign that contains misspellings and paper peeling at the corners. Do you want to walk into that business and see what’s inside? It’s unlikely.
Signs that are clean, creative, and designed well show that the business owners are invested in their products and services and that they want to gather new business. If you don’t take care of your sign, you’re not taking care of your business as a whole and you could lose potential customers in just a few seconds without even knowing it.
Give us a call today and see what we can do to help capture your brand and bring in new business. Whether it’s a large outdoor sign or an attention-grabbing car wrap for your work truck, we’ll help you gain the edge in a competitive business marketplace.