Finding a Sign-Making Company for Your Business: 5 Questions
Finding a sign-making company can be a daunting task. First of all, many business owners are unfamiliar with the tremendous variety of business signage available to them. And second, even if they are familiar, they may be unsure which one is right for them.
If this sounds like you, don’t worry. You’ve come to the right place! In this blog post, we’ll cover the basics so you can find the perfect sign-making company for you and your business.
5 Questions to Ask a Sign-Making Company
With so many signage options available, it can be hard to know which one is right for your business. The important thing is to partner with a company that not only produces high-quality signage but that can also advise you on the best marketing and branding methods for your particular business and your KPIs. Thus, it’s important to partner with a sign company that knows sign designs and branding inside and out.
Here are five questions to ask yourself and your sign-making company before hiring them.
1. What is the purpose of my signage?
The purpose of your signage will largely determine what type of signs you need. Are you looking for vehicle wraps to promote your brand? Or do you need indoor or outdoor signs for a special event? Knowing the purpose of your signage will help you decide which kind of signs and materials are best suited for your needs.
2. What kinds of materials do you use?
Not all materials are created equal in terms of durability, visibility, and cost. Make sure that the sign-making company you choose uses high-quality materials that will last through whatever Mother Nature throws at them (and whatever wear and tear they’ll face in their lifespan). Ask about the types of materials they use, as well as what type of guarantee they can offer if something goes wrong down the line.
3. Do you design signs or just install them?
Many sign companies offer both design services and installation services. If you already have designs ready to go, this isn’t an issue. If not, make sure that the sign-making company offers design services as well as installation services so that your signs look exactly how you want them to.
4. Can I see examples of your work?
Any reputable sign-making company should have plenty of examples on their website or social media pages showcasing their work. Don’t be afraid to ask for more samples before making any decisions. It never hurts to be sure that the design capabilities of the company match what you had in mind.
How long have you been in business? One of the most important things to consider when hiring a sign-making company is longevity. The longer they’ve been in business, the more likely they are to have experience and knowledge that can be beneficial to your business’ signage and branding needs. It’s also more likely that they will have established relationships with trusted vendors in order to help keep costs down.
Do you have any references I can contact? A sign company should be able to provide references from customers who have worked with them in the past. This way you can get first-hand accounts from people who have used their services before making a final decision on which service provider is best for your needs.
Remember: This is more than just high-quality materials, branding, and installation services. It’s about building a relationship with a company that’s responsive to your needs and provides you with top-notch customer service and follow-through.
5. How can you help my branding efforts?
Signs are more than just physical objects; they’re also part of your overall branding efforts. Choose a sign-making company that understands this concept, so they can help create eye-catching designs that match up with your existing brand identity.
Look out for companies that offer additional marketing collateral, such as banners and event signs, too. These extras can really give your business an edge over competitors.
Many sign companies offer additional services, such as installation and maintenance, along with their core offerings of indoor and outdoor signs, vehicle wraps, banners, event signs, and other marketing collateral. It’s important to know all the options available so that you can make an informed decision about which services are right for your business needs.
Finding the right sign-making company is essential when it comes to creating effective signage and vehicle wraps for your business. Be sure to ask potential partners these questions before signing on with them. That way, you can rest assured knowing that they understand both signage and branding!
With high-quality materials and knowledgeable professionals on board, there’s no limit to what kind of impact good signage can have on customers (and your profits).
Get in touch with NW Sign Solutions with any questions about finding a sign-making company — or to discuss your marketing signage and branding needs.