Everything You Need to Know About Vehicle Wraps
You’re growing your business, or maybe you’re wanting to gain legitimacy by upping your branding efforts. Perhaps you’re an electrician, painter, in remodels, or you just want to advertise your new ice cream company. Either way, it’s time for people to know who you are. Get started with getting your Brand vehicle wrapped.
Much like an athlete wears a uniform, it’s important for your vehicle to advertise your business. The Outdoor Advertising Association of America (OAAA) says that 95% of Americans are reached by media which targets vehicles and passengers. Moving advertisements, not bad.
Wrap is a no-brainer for vehicle advertising
You are trying to spread awareness of your business – you want something that hooks people from all sides, not just if they’re looking at a specific part. Here’s some good stuff to know about full wraps:
- they are made from heavy-duty vinyl
- professionally installed and intended to last 3-5 years
- good for any size business
Yes, to elaborate on that last point: many business owners feel full wraps are reserved for the fleets of vehicles. Actually, many small business owners love them because their brand gains instant credibility.
Isn’t a full vehicle wrap more expensive than simple branding?
Yes. But, the ROI will surprise you. The OAAA says mobile advertising can reach more consumers at a lower cost than any other method of advertising (that is calculated of cost per thousand impressions).
For example, look at these other types of advertising:
- Outdoor signs: $3.56/thousand impressions
- Newspapers: $19.70/thousand impressions
- Full wrap: $0.04/thousand impressions
How many impressions will a vehicle advertisement get?
According to a study done by Inuit, a full wrap will net between 30,000 and 80,000 impressions per day. That equates to about $44/million impressions. Excited about the advertising possibilities but worried about wrap upkeep?
How to maintain your vehicle wrap
To keep your investment looking great, your vehicle wrap requires regular cleaning and maintenance. For longer-lasting, vibrant color, it is recommended that vinyl graphics be cleaned whenever they appear dirty, ideally every two weeks.
- Pre-rinse the vinyl with clean water to avoid scratching the surface.
- Use a mild detergent and a soft, clean cloth or sponge.
- Gently washing, start at the top of the vehicle and work down. Avoid abrading the film surface with unnecessary scrubbing.
- Rinse the vehicle wrap thoroughly with clean water when finished.
- Allow the wrap to dry naturally or, to avoid water spotting, immediately use a silicone squeegee to remove water and then finish drying with a chamois, microfiber towel or other soft, non-abrasive towel.
Spot Cleaning & Difficult Stains
- Spot clean surface contaminants like bugs, bird droppings, tree sap, tar, and gasoline immediately after they appear. Use diluted isopropyl (rubbing) alcohol (2 parts IA to 1 part water) or a citrus based cleaner and a clean, non-abrasive rag, then rinse with clean water.
Automatic Car Wash
- A brushless automatic car wash with just spray is acceptable. Brush-type car washes are not recommended.
- Skip the wax options at the car wash to avoid wax that that contains petroleum distillates, which can damage the wrap.
- Let the wrap dry naturally or dab dry with a microfiber towel.
Power washing is not recommended. Some pressure washers can potentially lift up the vinyl.
Finally, always rinse the surface of the vinyl wrap with clean water following the use of any cleaning agent. Remember, the sun is a wrap’s biggest enemy, long term. It’s best to park the vehicle in the shade, a garage, or under covered spot whenever possible.
Have questions? Contact NW Sign Solutions – our experts are happy to address any concerns you have or help you troubleshoot.
*The recommendations and cleaners in this article are intended as a source of information and are given without a guarantee. They do not constitute a warranty. Before using any new product on your car or truck, be sure to test it in an inconspicuous area of the wrapped vehicle before using the entire wrap.