What’s The Average Cost Of A Vehicle Wrap?

In our experience, a few questions are usually on the minds of business owners considering vehicle wraps, including the average cost of a vehicle wrap. Typical questions:

  1. What is the average cost of vehicle wraps?
  2. What would my company’s custom car wraps cost?
  3. Will it be worth the investment?

Let’s briefly examine that third question first since it has a definitive answer, which is: YES!

Investing your company’s marketing dollars into a vehicle wrap is one of the wisest choices you can make. Why? Because few, if any, marketing methods bring so many eyeballs to your product or service for so little money.

We’ve written about this before. Consider that, according to some studies, mobile wraps can generate tens of thousands of daily visual impressions. Based on the price of your specific wrap, this typically comes out to just a few cents per thousand impressions!

Compare that ROI with any other outdoor advertising. We think you’ll agree that a vehicle wrap is definitely worth it.

  • Outdoor signs: $3.56/thousand impressions
  • Newspapers: $19.70/thousand impressions
  • Full vehicle wrap: $0.04/thousand impressions

Average Cost For Custom Vehicle Wraps

Keep in mind that at NW Sign Solutions, all vehicle wraps are custom wraps. We work with you from start to finish to come up with the best wrap for you and your business. Whether you have your own design and graphics or need to start from scratch, our in-house graphic designer will create the exact look you want. We do all of our production and installation in house, as well.

Full van wrapWe also take into consideration the artistic possibilities of your vehicle. For example, you will want your design to complement the original color of the car paint job. In addition, we assess how much space is available per square foot of your car, plan the design, and create a proof so that you can see exactly how your vehicle will look (or your boat!)

As you can probably tell, determining an average cost is difficult. There are a lot of factors that go into the design and implementation of a custom vehicle wrap.

You can always contact NW Sign Solutions, and we can provide you with an estimate. Initially, we can provide you with a ballpark figure of what you might expect to pay. This is based on our experience and our research into the Pacific Northwest vehicle graphics market. Once we have more of the details about the design and your vehicle, a more accurate, formal estimate will be provided.

But, you’re reading this because you want some numbers, so here you go! Depending on the design, a full-color vehicle wrap for most passenger vehicles will likely cost between $2,000 and $4,000. Bigger vehicles (commercial vans, box trucks, etc.) will likely cost about $3,000 to $6,000. In other words, the cost will vary depending on size, shape, and type of vehicle, the design, and the design time.

Remember what that investment in your company’s marketing means. Many, many thousands of impressions every single day, and a vehicle that works for you 24/7.

Vinyl wrapping provides more bang for your marketing buck than similar advertising square footage. You can take that to the bank!

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