What Is A Car Wrap, And How Can It Help Grow Your Business?
Vehicle wraps are colorful graphic films that are applied to your car with heat. A car wrap is a specific form of vehicle wrap, which can also include trucks, buses, streetcars, vans, trains, and just about anything that moves — including boats!
Used to be that “wrapping” a vehicle just meant painting it to look covered. (Trains were the first vehicles to paint their car with logos and company names.) Now we actually cover the vehicle with vinyl.
Vinyl wrapped cars become nimble and interchangeable roving billboards for you and your company. For whatever period of time that you deem it necessary, you can have a certain image or verbiage wrapped in vinyl around your car.
You can have the full vehicle wrapped or just a portion. It’s cost-effective, won’t damage the original paint (in fact it’s often less expensive than a quality paint job), and it helps your brand stand out to potential buyers.
Car Wraps and Sunlight
And although wraps are susceptible to damage from UV rays, that process actually takes quite a bit of time. You can easily swap out your vinyl wrap before anybody notices that the sun’s ultraviolet light has started to destroy your wrap — if that ever happens at all.
Of course, there are plenty of ways to prevent UV damage, including keeping your car out of direct sunlight for extended periods of time.
The good news is that partnering with NW Sign Solutions provides an added layer of protection: Our vinyl wraps include a UV protective laminate. It not only protects against sun damage; it also protects against rock chips!
NW Sign Solutions has the tools and the know-how to get your car wrapped in a way that helps grow your business while building your brand’s awareness. We can also help you keep that wrap looking as sharp and fresh as the day it was installed!
Get in touch with us today so we can start a conversation about how best to turn your car warp dreams into a car-wrapped reality.
A Little Car Wrap History
Waldo Semon, an inventor from Alabama, is credited with inventing vinyl (officially polyvinyl chloride), one of the world’s most popular and versatile plastics. Previous incarnations of this type of wrapping material were fragile, unstable and not very durable.
Working with a mixture of synthetic polymers, Semon eventually discovered a method or producing vinyl, which was elastic, flexible, easy to process and — most importantly for the wrap game — not adhesive. This was in 1926.
Over his long career and life, Semon created literally thousands of synthetic rubber compounds. He was inducted into the Invention Hall of Fame in the 1990s.
Over the latter part of the 20th century, vehicle wraps were perfected. They soon became prevalent in cities throughout the world.
Why? Lots of reasons.
Car wraps protect your vehicle’s paint. You can remove the wrap and restore the car to its original look should you decide to sell it. It’s also super easy to keep clean, although hand-washing is the best way to maintain the wrap.
Are Car Wraps Worth It?
Absolutely! 3M has reported that companies would need to spend $130,000 on other kinds of advertising in order to generate the same exposure as a single wrapped vehicle.
Plus, car wraps reach commuters everywhere they are, which — as one look at traffic patterns reveals — is everywhere.
Finally, car wraps and other kinds of vehicle graphics reach a broad range of demographics. This makes it easier for consumers to remember your brand. That means they’re likely to contact you when they need your product or service.
So now you know what a vinyl car wrap is. Ready to get started on your own vehicle wrap? How about a partial wrap? We have solutions. NW Sign Solutions!